So I’m watching TV over the weekend when one of those Long-Term Premium Life Insurance ads pops up on the screen. You know the ones I’m talking about. The ones with some random company you’ve never heard of that offers life insurance for pennies a day with no requirement of a physical and which never expires no matter how old you get or how sick you become. The ones that start off with a statement along the lines of “If you were born between the years” followed by two dates which, up until recently, didn’t include your birth year?
Yeah, this one included my birth year. I believe the range was 1929 to 1969. I was born in 1967.
It’s a surprisingly eye opening event when the ads targeted at “old people” are now counting you as being old. I suppose at 41 I should be considering some form of life insurance outside of what I get through my employer, but I could do without being made to feel old in the process. In years past I could ignore those ads, but now they taunt me in the same insidious way my bathroom mirrors taunt me by reminding me of my continuing march towards the so-called golden years. I believe I exclaimed, upon realizing the ad was directed at me, the following: “Sonofabitch!” Said as one big word just like I wrote it there. My remote is going to have large finger sized holes in it from me crazily stabbing at the buttons every time one of those damnable ads comes on.