This commercial for IKEA beds is pretty impressive:
What’s even more impressive is the work that went to making it possible.
The “Beds” protagonist, Max the dog and many of the beds were hung from cranes and suspended over buildings during the 3-day shoot in Johannesburg.
The VFX team at MPC (Moving Picture Company) collaborated with film director Juan Cabral and advertising agency Mother London to create a detailed matte paintings, adding CG beds and embellishments and compositing elements including the NASA rocket and plume.
Led by 2D Creative Director Bill McNamara, MPC’s 15-strong team utilized the innovative filming techniques – which captured a great deal of the action in-camera – to then create the VFX and embellish the shots. In order to build the bed staircase, Ikea beds were filmed against green screen on the ground.
Ikea Beds in the Sky – The Inspiration Room
Apparently this was filmed and released all the way back in 2014, but this is the first time I’ve come across it. Still, very cool so I thought I’d share it.